Could you describe what you do, so a twelve year old could understand?
How’s your elevator speech?
A tough subject!
Whether you’re looking for investors or just trying to get people interested in your business, here’s the thing: if you don’t know how to describe your business in under a minute in terms a 9 year old could understand, we have work to do.
Being that I spent the last 3 years introducing myself to tradesmen and the head honchos of hardware stores, having a great elevator pitch got me through the door, or onto the worksite.
Most people don’t love their own elevator speech any more than they love public speaking but when you have planned, perfected, promoted and profited from them you see the value in developing yours.
Ready? Check this out:
Step 1) TARGET AUDIENCE: Describe your audience.
Eg: Women who are starting their own businesses
Step 2) PROBLEMS: Clarify the typical problems of your audience.
Eg: Struggling to find to market and sell their products
Step 3) BENEFITS: Describe the benefits of what you do.
Eg: Teach them easy to implement methods to build and grow their business and accelerate their success.
Step 4) FEELINGS: Describe how someone will feel once your benefits cure their problems.
Eg: Gives them the confidence to work in their business, actually be financially successessful and life the life that they deserve
Step 5) CASE STUDY: Describe a scenario where you have delivered an amazing result. (Back up your skills with an example.)
One client now has created her own photographic business and will replace her full time employment income in the next 5 months.
NOW – BRING IT TOGETHER!
Now, pull together your answers above into three sentences and add some sentence starters
“YOU KNOW HOW”… TARGET AUDIENCE + PROBLEMS
You know how women who are starting their own businesses, struggling to find to market and sell their products.
“WHAT WE DO”… BENEFITS + FEELINGS
What I do is teach them easy to implement methods to build and grow their business and accelerate their success. This gives them the confidence to work in their business, actually be financially successful and life the life that they deserve.
“IN FACT”… CASE STUDY
In fact, one client now has created her own photographic business and will replace her full time employment income in the next 5 months.
Sample 2 –
YOU KNOW HOW… TARGET + PROBLEMS
You know how when you are doing silicone in your bathroom or kitchen you are stuck with those hard, ridged nozzles that can’t quite get the nozzle into the corner or you basically have to be a yoga expert to get into the right position?
WHAT WE DO… BENEFITS + FEELINGS
Well we have a flexible and extendable silicone nozzle that gets you around those corners and in to those hard to reach places, saving tradies time and hassles
“IN FACT”… CASE STUDY
In fact, we came fourth in an Australian innovation awards and are being distributed world-wide as the world’s first bendable, extendable and reusable silicone nozzle.
See, you may never have opened a tool box in your life, but you still know what I am talking about!