Do You Think Like Your Fish?
“When most fishermen go out to fish, they think like fishermen
When a master goes out to fish, he thinks like a fish.” Eastern Proverb
Now obviously, for our example here, we’d substitute marketer and market for fishermen and fish, and you’ll see that it’s a very profound point.
When you spend most of your time thinking like your market, you’ll do much better.
It’s an easy trap to fall into to stop thinking like your market, to forget that there are real people at the other end of your letters or of your communications, and instead to focus on different ways to persuade or different ways to craft your offer.
But one of the most powerful things that you can do is to spend your time thinking like your market, what would catch their attention or, what would catch your attention if you were in their position?
And then create all your marketing and content around that.