Alternatives to 9-minute timers that create urgency and scarcity on your sales page
I don’t know about you but when I was growing up, I was always in trouble. Not anything terrible but I was naughty (not much has changed but moving on…)
My Dad would always give me till the count of three. Except he counted how my personal trainer counts, 1, 1 ½ , 2, 2 ½ , 2 ¾ , always extending it out until I did what he wanted me to do.
Nowadays when I hear other parents doing the same thing with their kids and it reminds me of the 9-minute countdown timers too often used on sales pages by people that don’t know any better.
Now don’t get me wrong, I am a big fan of using urgency and scarcity in your sales letters. I mean FOMO is an effective psychological trigger that can work exceptionally well in marketing.
But, if all you have is a countdown timer, we have some serious work to do.
So let me tell you my two favourite ways of communicating authentic scarcity and urgency.
Honesty. Dazzling I know but here’s the thing. Many of my clients work closely with their clients so they really only can work with a limited amount of them. They want to give personalised time at their events or on their coaching calls so they limited the amount of people so they can do that. Real limited amounts and given timeframes are an honest way you can build scarcity in what you are selling.
Disappearing bonuses. To be truthful, I am not a fan of discounting, I am a fan of value-adding. I have seen some staggering results using early bird bonuses instead of discounts, and because bonuses should be irresistible to your ideal clients, they couldn’t think of anything worse than missing out on them, so they jump on them before they go away.
So for the love J. Lo’s outfits, please stop and think about the other ways you can use urgency and scarcity in your sales.
Because if all you are doing is using countdown timers on your sales page, frankly you are just being lazy, and I can tell you money isn’t attracted to laziness, it’s attracted to action and speed. So grab a pen and write down the alternative ways you can communicate urgency and scarcity.
If you need help, send me a message and we can look at it together.