In the last six months, I have had conversations with over 120 female business owners and there has been a significant theme.

That theme?

The fear of failure.

But making a mistake in your business is not something that you should be afraid of because failure teach us to engage in our lives — to live fully.

We are not our behaviours and we are more than our failures. We can remember that our history does not have to predict our future. And then remember that we have an opportunity to go all in—to participate fully. Many people, when faced with a failure, begin to pull back—to retreat. Instead, we can use the failure as evidence that we are growing, risking, and stretching to meet our potential. Mistakes help us to remember that we are not content to play it safe. That we understand that without risk there is sometimes no reward.

So I would like to remind you that you have full permission to make a mistake, to fail at the task, to fuck up royally.

I have built my business on the back of some amazing fuck ups and I am certainly not alone!

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