When you are a small business owner, you have to wear many hats.
With 98.6% of construction businesses with fewer than 20 staff their often isn’t money in the business for staff to source new business and new contracts. And this is something that falls to the business owner.
Did you know that the average company with 100 employees has a marketing team of 11 people?
So these companies would spend roughly 11% of their human resources on marketing of the business.
Say you work 40 hours a week (I know, you probably do more) and you spent an hour a weekday on your marketing then that’s roughly 12.5% of your time.
But I know most tradesmen don’t spend anytime actively marketing until they run out of work.
Known as the feast and famine cycle.
Many clients come to me as they don’t have any time or the resources to do the marketing for their business.
And that is normal for small business owners.
They have hit the DIY Ceiling.
You have hit the point where you are no longer able to achieve better result if you continue to do it yourself.
Marketing and sales are a key component to your success.
Nothing takes place without a sale, an exchange of value.
And you can’t sell a secret. If they don’t know you exist, how can they hire you?
The good news is you don’t need a huge marketing team to succeed.
It’s not the size of the marketing department, it’s how effective it is.
Most of these bigger companies make their marketing worthwhile, effective and systemised.
And you can too.
Something that is paint-by-numbers.
So simple even a first year apprentice can do it!
With 90% of the work done-for-you all you need to be able to do are: copy and paste an email, take a USB stick to Officeworks or address an envelope.
See if you qualify to have this system built out for you by booking a Profit Pipeline Audit, to see how to fill the gap in your quotes to sales method.