15Dec 2015
marketing your trade business

Ahh, Christmas. The only time of year that you hear from about 90% of your suppliers, when they are not trying to sell you something. Often, the only time that we hear from businesses is when they have a special that they think we might be interested in or at Christmas. We get the token […]

05Dec 2015

Too often people overlook this opportunity to sell themselves to customers. They tend to throw them up on their website or send them out to the client as an afterthought. But using FAQ can be a really powerful way to position yourself as an expert in your industry and niche. There’s a simple way to […]

10Nov 2015

A great question that has come up three times over the past month with clients. Tendering is the next step for you when you see your competitors winning bigger contracts than you or some of your clients ask you to tender for a bigger project. I asked industry leader Chris Dennis of Win Win Tendering […]

20Sep 2015
tradesmen marketing

With the fall out of the Liberal Party in Australia last week,  we have a new Prime Minister. Social media has imploded with all of the opinions, memes and jokes that whilst entertaining, raise a good point. The main theme that I have noticed is ‘they are all the same, how do we even know […]

02Jul 2015

[bctt tweet=”The biggest challenge many businesses face is being found and staying found online.”] Many of my clients are using various methods to raise their visibility including paid traffic and the question is always, which is better for my business Facebook Ads or Google Adwords.   If your marketing budget is quite small then you’re probably […]

22May 2015

For many business owners, business growth seems like a giant overwhelming process requiring so many moving part it makes a building a rocket look like child’s play. Many of my clients complain that it is their inner critic, that negative mindset that questions whether things are going to improve or change at all, questioning if […]

14May 2015

One of my former mentors, Mal Emery, renowned for creating more self-made millionaires in Australia that any other coach, once said something about unsubscribes that I can always remember: [bctt tweet=”‘If you aren’t pissing off someone with your marketing by midday, you aren’t trying hard enough’”] Now, I don’t intentionally try to get people upset […]