07Feb 2017

As a woman I love a bargin but we know that there is a time and place for the sales rack. And your entire business is not one of them! Undervaluing your products and services is an obstacle on your way to financial success and freedom. You want to create a business that you love […]

30Jul 2016
time management, schedule, work life balance

Having your own business is challenging, but add a family and children into the mix, takes things to a whole new level. How do you manage to get it all done? How can you manage to fit everything in so that you can be present for you family and for your business? You will hear […]

29Jul 2016
trade, trademen marketing, tradie, trade business owner, service business marketing

One of the most searched phrases on Google is ‘how to get new customers’ and it is a very commonly asked question I get, when running workshops and speaking at events. We all know the old adage; it takes 5-6 times more money to get a new client than it does to get repeat business […]

01Mar 2016

I am a strong believer in using social media, such as Facebook (a whooping 14 million Australian users) Youtube (with 13.8 million Australian users) and Linkedin (with 3.6 million Australian users) to deliver content and build your profile, using Free Business Directories is one of the ways that you can increase your online profile. Whilst […]

01Feb 2016

Thank goodness school is back. School holidays cost me a fortune and my kids are only 4 and 6. Technically I am only one year in. Is is not just because we like to take the kids out and go on trips but because often I, like many other parents, have to buy my kids […]

18Jan 2016
Helping tradesmen make more money in their business

Price too high, too low, in the middle seems just right! The Goldilocks principle is derived from a children’s story “The Three Bears” in which a little girl named Goldilocks finds a house owned by three bears. Each bear has its own preference of food and beds. After testing all three examples of both items, […]

15Dec 2015
marketing your trade business

Ahh, Christmas. The only time of year that you hear from about 90% of your suppliers, when they are not trying to sell you something. Often, the only time that we hear from businesses is when they have a special that they think we might be interested in or at Christmas. We get the token […]

05Dec 2015

Too often people overlook this opportunity to sell themselves to customers. They tend to throw them up on their website or send them out to the client as an afterthought. But using FAQ can be a really powerful way to position yourself as an expert in your industry and niche. There’s a simple way to […]