About Eve John

One of Australia’s most awarded small business owners, Eve’s ability to think strategically and implement immediately has seen her create successes businesses off the back of a camping trip disaster & costly legal mistake.

She is a speaker, #1 bestselling author and marketing strategist, specialising in service based businesses.

As a continual learner and master implementer, Eve has worked with some of the best mentors and coaches in Australia to be able to create her businesses, that the doubters told her would never work.

Proving them wrong with a product (that competes with products you get for free), sold  in hardware stores in over 21 countries and now dubbed ‘Australia’s leading tradie marketer’ she is a sought after marketing strategist for

Eve & Jason Hodges, Better Homes and Gardens

Eve & Jason Hodges, Better Homes and Gardens

service based businesses.

Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts, including Arnold Schwarzenegger and Michelle Bridges.

Her clients have included Swisse, Commonwealth Bank, Sensis and Fitness First amongst many others.

She is contributor to many business journals and trade magazines providing “in the trenches” insight that small business owners can relate to.


Eve speaking at Australian Start Up Smart, Melbourne

Over the past four years, Eve and her businesses have received the honour of being:

Now after studying closely with some of the World’s master copywriters, Eve’s genius zone is writing compelling copy that convert. Her words have sold products in a variety of industries including construction, health & fitness, professional coaching, the workshop/seminar business and entrepreneurial services.


A personal note from Eve…

I was first introduced to the art of marketing and copywriting when I launched a business 5 years ago.
My husband had invented a plumbing tool that we wanted to get on the market in all the large hardware stores.

Me and our product featured at World Plumbing Day

Featuring our product featured at World Plumbing Day

I needed to know how the hell I was going to get my product in front of clients, without having the luxury of a big budget to throw at advertising to ‘gain brand exposure’ as the sales lady at the magazine that I had enquired about said.

I needed to figure out how to get into the heads of my clients, who were male, how to speak their language and how to communicate with them. You see my product was a plumbing tool that my husband had invented when he was laid up in hospital with a broken back for 6 months. He was a plumber and come up with this world first invention, it really was the saving grace that stopped him from going insane, staring at the ceiling in traction.

But the huge, well massive problem was that

1) it competed with a product that you get for free,

2) we had thrown all the cash we had getting it into production. We had no money left to ‘invest’ on the business.

I’ll be real honest with you. When I first started out, one of the most difficult things that I had to overcome was having to get used to selling with words on paper or on screen.

With little to invest, I had to start from nothing, with nothing.

In truth, at times I felt like giving up.

My children, Logan and Laila

My children, Logan and Laila

But I couldn’t, not for me, not for my family.

We had everything invested in our success.

I could see it worked for other people, but I could never seem to make any progress – or notice any results! One thing I knew for sure was this… I was sick of…

  • competitors out marketing me with their endless budgets
  • notstanding out online
  • chasing money all the time
  • and chasing new business

Have you ever felt like that too?

For me, my frustrations had grown to the point where I’d do WHATEVER I could to start being successful… and fast!

But I knew:

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn

Pete Godfrey, Australia's Best Copywriter

Pete Godfrey, Australia’s Best Copywriter

I studied under some of Australia leading marketers, copywriters, publicity experts whose  businesses were turning over millions of dollars, creating and promoting for their clients  who in turn were selling hundreds of millions of dollars.

I started to implement everything that I was learning.

I was copying out some of the worlds most famous sales letters by hand.

Yep, by hand as that is the best way for me to retain information that I use everyday.

I was creating a massive pile of ads, headlines, and social media posts that had made me  want to buy, reworking them and using them myself.

I spent more on my education that most people spend on their new family four wheel  drives!

I was getting more and more orders every day.

And then finally one day,

BAM! we were contacted by huge distributors that wanted to take our product nationally.

It launched our business into the word stage, now we are global.

And Now I Get Ask, How Can You Make My Business Super Lucrative Too?

I can help you too by:

  • writing converting sales letters, websites and advertisements that compel clients into action
  • creating influential social media plans positioning them as the ‘go to person’
  • automated marketing plans, that connect with your potential clients and convert them to actual clients.

Let me use my expert advice and experience to help you achieve success by creating a highly effective and profitable marketing systems in your business, even if you don’t know anything about; Copywritting, Traffic Sources, Product Bundling, Lead Generation or Sales & Marketing Funnels.

Get in touch on 03 9887 1067 or via email you@evejohn.com.au


Eve and her businesses have been feature both Nationally and Interntationally

Eve and her businesses have been feature both Nationally and Internationally